BRIEF 

Promote the launch of the first 4g enabled phone

INSIGHT

If you can go fast enough everything else will appear to move in slow motion 

 

 

SOLUTION

The Syrup app that allows people to create super slow motion in their phones. Using the superior upload speed of 4G to send videos to a render farm that instantly adds up to a 1000 frames to the video then pushes the video back to the device. At the time Samsung was the only 4G phone on the market making it a unique feature for them. 

This video was shot on a Samsung device that filmed with 25 fps and then we interpolated up 1000 extra frames to create super slowmotion.