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Feminist as Fuck


A tattoo with politcal power

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Feminist as Fuck


A tattoo with politcal power

BRIEF 

Enable people to show their feminist opinions in a fun way.

INSIGHT

People love unicorns and temporary tattoos.

ABOUT THE PROJECT

This was a part of the Green party’s festival tour that visited more than 30 festivals all around Sweden. It served as a conversation starter and sparked tons of political conversations that helped to break all previous recruitment records for Green Youth.

SOLUTION

Inspired by the Internet, we took the magical creature and defender of all that is good - the unicorn, and made a temporary tattoo out of it. 

I wanted it to be bold and have a bit of attitude, so I used very clear and punchy colors and added the pride flags colors for both the mane and the horn. 

We needed a message that was bold and direct. "feminist as fuck" captures the fight for equality in a simple sentence.  

It was so popular that we had reprint it three times and in total we produced 30,000. One girl even tattooed a real one, and it was featured on the front page of Sweden’s biggest morning paper DN

 

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our time has come


A film made to inspire todays youth to vote  

our time has come


A film made to inspire todays youth to vote  

BRIEF 

Inspire 18-26 years to vote Green in the general election. 

INSIGHT

Together we can change the society for the better. 

ABOUT THE PROJECT

This project is a collaboration between the third biggest political party Miljöpartiet and my current employer Green Youth. I lead the project creatively, strategically and had responsibility for the budget.   

SOLUTION

http://redofor.nu/

We created a campaign that inspire and encourage Swedens youth to become a part of the green movement and lead the change in our society. 

The film is directed by Arvida Byström and creates an epic feeling an communicates that our time has come, and that we are fed up with rasicim, inequality, and irresponsible climate politics. 

As both buyer and CD for the project I made everything from budget calls to writing the final script. 

Currently it has over 300000 views in total a cross various platforms  

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Listen To Help


Hacking spotify to help children hear again

Listen To Help


Hacking spotify to help children hear again

BRIEF 

Do something famously good 

INSIGHT

By just listening you could help someone hear again

 

SOLUTION

Listen To Help is a project which hopes to enable those who can hear to help the ones who can’t. On Spotify, artists get paid every time someone plays one of their songs. So we’ve created a track for Sound Seekers, a charity dedicated to helping deaf and hearing-impaired people, especially children, in the developing world.

 

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We got loads of press from the campaign that raised the awareness about Sound Seekers greatly, one of the people that liked it very much was the founder of Spotify Daniel Ek and helped us share it even more

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#thankspatriarchy


Great arguments when you need them the most

#thankspatriarchy


Great arguments when you need them the most

BRIEF 

Spread the feminist politics of Green Youth

INSIGHT

Great arguments are hard to find when you need them the most 

About the project

The international woman’s day is a notoriously media heavy day, an there is always a struggle to reach the masses during it. The Green Youth needed a way to cut through media noise and share their feminist message.    

SOLUTION

A simple website with merely one button that upon clicking would give you an example of how the patriarchy is effecting us all negatively. The exemples were made to fit perfectly on twitter an would allow its users to find great arguments quickly. To further extend the impact of the campaign we also launched several stories from women that suffered because of the oppression, and launched a political platform to counter the patriarchy’s effect.

The site became the most talked about site of the day a reached 7000 likes during the day and were featured on influential bloggs such as Supersnippan, Lady Dahmer, Fitteffekten och Tjejzonen. It was also called the best political campaign by Sweden’s leading morning paper DN. All of this without spending any money on media buy. 

 

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Citypaketet


Print makes everything better  

Citypaketet


Print makes everything better  

BRIEF 

How do we position print as a great way to advertise.

INSIGHT

Print has the unique ability to provide communication with you customer during the whole day. 

ABOUT THE PROJECT

Citypaket are responsible for selling the advertising in Sweden’s biggest morning papers, but lately they have been struggling with finding their place in todays more digital driven world. They recently made a survey based on existing campaigns that ran cross media. The findings were that if you include print in your media buy, it will add great synergies to you campaign.    

SOLUTION

http://www.citypaketet.se/kampanj/

We created a campaign that targeted media buyers directly, emphasising how print provides a unique opportunity to reach their desired customer throughout the day, while adding great values to other media channels.

The main communication was a video and website explaining the benefits.

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British Airways


good business is all about having the right connections

British Airways


good business is all about having the right connections

BRIEF 

Launch new routes for British Airways business travelers

INSIGHT

Good business is all about having the right connections

 

SOLUTION

Inspired by an item that any international business man can't be without, we choose to create a series of universal adapter plugs  featuring the skylines of some of their new destinations. Featured in selected international business magazines.

 

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Lapperra Foundation


A hearing test that helps nature  

Lapperra Foundation


A hearing test that helps nature  

BRIEF 

Sell hearing aid product in new and unexpected way

INSIGHT

Beautiful sounds are worth saving for our future generations to experience 

 

SOLUTION

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Lapperre foundation was created in an effort to preserve the beautiful sounds that surrounds every day, and will focus on a new sound each year. 

The first sound they set out to save was the singing of the Nightingale, to do this Lapperre donates 1m2 to the Blankenberge nature reserve for each hearing test taken. 

 

 

To create the right atmosphere for the website we put the users in an illustrated version of the very environment they were saving with sounds that we recorded from the natural reserve. When a completed hearing test is done did a part of the landscape gets filled in to represent your contribution.   

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Aviva


turn your screen saver into a money maker

Aviva


turn your screen saver into a money maker

BRIEF 

Promote pension saving in a smart and unobtrusive way to younger generations. 

INSIGHT

It is hard to save for the future, if you are living only in the now.

 

 

SOLUTION

Supersaver is an application that utilizes your screensaver as ad space, and generates an advertising revenue which goes straight into your own pension savings account.