BRIEF 

Sell hearing aid product in new and unexpected way

INSIGHT

Beautiful sounds are worth saving for our future generations to experience 

 

SOLUTION

lapperrefoundation.be

Lapperre foundation was created in an effort to preserve the beautiful sounds that surrounds every day, and will focus on a new sound each year. 

The first sound they set out to save was the singing of the Nightingale, to do this Lapperre donates 1m2 to the Blankenberge nature reserve for each hearing test taken. 

 

 

To create the right atmosphere for the website we put the users in an illustrated version of the very environment they were saving with sounds that we recorded from the natural reserve. When a completed hearing test is done did a part of the landscape gets filled in to represent your contribution.