How do we position print as a great way to advertise.
Print has the unique ability to provide communication with you customer during the whole day.
ABOUT THE PROJECT
Citypaket are responsible for selling the advertising in Sweden’s biggest morning papers, but lately they have been struggling with finding their place in todays more digital driven world. They recently made a survey based on existing campaigns that ran cross media. The findings were that if you include print in your media buy, it will add great synergies to you campaign.
We created a campaign that targeted media buyers directly, emphasising how print provides a unique opportunity to reach their desired customer throughout the day, while adding great values to other media channels.
The main communication was a video and website explaining the benefits.